Online PR - To Spread The Word
The world is changing faster than ever before and nothing is changing quicker than the way we communicate.
In the beginning word of mouth was the sole channel of communication. Then came manuscripts, books and finally newspapers. People believed what the printed word said - if it was in the newspapers it must be true. Then came radio followed by television and for decades PR consultants laboured hard and long to secure airtime on the airwaves.
Even today clients prize positive coverage in the print and broadcast media more highly than any other. But times are changing and positive coverage, up-beat reviews and endorsing comment on the internet is becoming more important by the day.
Blogs have encouraged the emergence of citizen journalism and people are no longer turning to the traditional media for their news and information. Instead they get their news, advice and information from a variety of sources. Websites, blogs from people they trust, online newspapers, chat room gossip, on-line radio and TV stations, podcasts and webcasts are just a few of the information sources used by the digital generation.
We Are Driving e-PR
Dmarkable is one of the few UK PR agencies that knows about internet PR. We are leading the way in helping clients communicate with key audiences using e-PR techniques.
We help with proactive and defensive internet PR campaigns. On the proactive side, we are masters at creating a buzz on the web. Our digital tools include -
- News distribution
- RSS
- Blogs
- SMS texting
- Webcasts
- Podcasts
- Message boards
- Chat rooms
- Virtual press offices
- Social networking
We target hundreds of influential sites ranging from FT.com to Timesonline, Facebook to MySpace, Bebo to YouTube and Second Life to the BBC. We hit specialist sites covering every sector, finance, business, the environment, food and drink, lifestyle, health and fitness... The list is endless.
On the defensive side we monitor the internet - news sites, discussions forums, blogs, pirate websites - for negative or unfair comment about our clients.
We then take steps to rebut and correct unfair, misleading or libellous statements. Reputation is a company's most valuable asset. We can build your digital reputation on the net - and protect it.
digitally remarkable online pr